A ground-breaking exploration of the Chinese elite’s consumption of luxury products and their attitudes toward luxury goods. Elite China identifies the Chinese luxury product consumers and the characteristics of their luxury consumption, explains the implications for luxury firms and marketers and most importantly, spells out strategies for international luxury brands and Chinese luxury brands to succeed in Chinese market.
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Luxury China: Market Opportunities and PotentialThis is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have [...]
Luxury China: Market Opportunities and PotentialThis is the first book to provide all necessary information for a luxury brand trying to develop its business in China. It indicates how the consumers, the stores, the markets and the communication tools are different and must be understood and used in a consistent and harmonious way. It gives examples of brands that have [...]
LUXURY FASHION MANAGEMENTOwning and wearing the latest fashion from historic fashion brands like: Chanel, LV and Hermes used to be only reserved for the elite who could afford these coveted items. But the luxury fashion environment has changed and now luxury fashion has entered the consumer market. Luxury fashion brands are [...]
LUXURY FASHION MANAGEMENT: Brand and Marketing Management in the ever-changing Luxury Fashion IndustryOwning and wearing the latest fashion from historic fashion brands like: Chanel, LV and Hermes used to be only reserved for the elite who could afford these coveted items. But the luxury fashion environment has changed and now luxury fashion has entered the consumer market. Luxury fashion brands are [...]
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