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Luxury Online: Styles, Systems, StrategiesThis new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.
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Can’t get to Paris, London, New York or LA? Let The Online Connoisseur guide you to over 300 of the best kept shopping secrets from around the world – all available at the click of a finger. From cashmere baby clothes and the hottest handbags to fine chocolates and luxury linens, The Online Connoisseur directs [...]
The Online Connoisseur: The World’s Best-Kept Shopping Secrets-All Available at the Click of a FingerCan’t get to Paris, London, New York or LA? Let The Online Connoisseur guide you to over 300 of the best kept shopping secrets from around the world – all available at the click of a finger. From cashmere baby clothes and the hottest handbags to fine chocolates and luxury linens, The Online Connoisseur directs [...]
Strategies and Structure of the Luxury Clothing and Accessories Sector: A Critical Analysis based on Porter’s Five Forces ModelDiplomarbeit, die am 14.11.2002 erfolgreich an einer Universitat in Deutschland im Fachbereich Wirtschaftswissenschaftliche Fakultat eingereicht wurde. Introduction: The luxury goods industry is a fascinating field. As Jean-Louis Dumas-Hermes, chairman and CEO of Hermes, explains: “Le luxe, c’est creer un reve qui perdure.” In addition to the dream dimension that defies scientific analysis, the luxury goods [...]
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